Summary Response Wal-Mart 2

HeeJin Shin
EAP 2 B
Writer’s Workshop
April 8.2008

Green up to Customers


In Fiona Harvey’s (2007) article entitled “Reckitt’s plan to green-up its customers,” she points out that customers should learn environmental information because cutting carbon footprint is an influence on climate change. In this article, Wal-Mart suggests to suppliers what they should have as a carbon level. Reckitt Benckiser explains that cutting carbon emissions, helps to reduce product costs. However, changing customer behavior helps to cut emissions. For instance, one dishwasher detergent will recommend there are wash at 50 degrees instead of 65 degrees. It gives a good effect to both customer and company. In addition it’s going to be a more environmentally friendly choice.

It is clear that cutting carbon emission is extremely useful because carbon affects to the atmosphere and climate change. Actually, people knew it was important but they didn’t pay attention to this problem. Cutting carbon emission has many advantages. Therefore, every mart should recommend that customers use products that have carbon labels in order to save the environment and reduce energy.

First, don’t use carbon dioxide products such as hair spray and cans. Recently, many kinds of products are made from cans. It is not good for environment. There is the suggestion that is reducing the use of canned products. So if a mart can reduce canned products, it might be a better idea.

Next, open the class about saving environment for the customer. In Korea, some marts have a class for customers about how to save money and energy, because some people don’t know how to save the environment. This class should be teaching about information of style life and how to save money and energy. For example they thought about making recycled soap.

Finally, the mart and the company should decide on the environment standard level and not allow products beneath their standard. When they settle on resource, packing and plan for making or selling a product, they might have a standard level. It helps for customer’s decision on buying. For instance, some products have high levels of carbon; it means this product has the possibility that it cause an environmental problem. So they shouldn’t allow there.

In conclusion, Wal-mart and the stores it include should focus on education for consumers about saving the environment. People know the environment is important, but don’t know how to save it. Therefore it is necessary to teach about a detailed method for saving nature. It is a way to save the environment.

Reference
Harvey, F. (2007, October 31). Reckitt’s plan to green-up its customers. The Financial times limited. Retrieved March 27, 2008, from Lexis Nexus database.